Kal Reasons
December 2023
Public Relations is a broad industry that encompasses hundreds of thousands of different roles to manage a wide variety of tasks. Entry level positions can range from $30,000 to $60,000 a year while senior level openings can top $165,000 a year starting out. Google, CVS, JPMorgan Chase & Co., Walmart, Citigroup, Microsoft, etc. all require heavy PR tactics, but finding the right role can sometimes be a challenge. (68)
Public Relations Specialist: On average, PR Specialists make around $60,000 a year managing their clients and their reputations with the public. With over 22,000 jobs available and a 3% unemployment rate, this position is ranked #1 in Best Creative and Media Jobs by US News.
Director of Public Relations: This is an advanced level career that oversees external communications that will be broadcast or printed. They make around $105,000 a year, and having a master’s degree would help when trying to find a position. Check out this guide from Indeed for more information.
Vice President of Public Relations: This is the highest paying position on this list, with an average annual salary of around $165,000 each year. However, this is a very intense work environment with several needed skills and requirements. This includes advertising, marketing, financial planning, and so much more. According to Zippia, the best location for this role in in Las Vegas with WeCommunications, a company focused on the technology, health, and consumer sectors.
Media Relations Consultant: These professionals use their skills in media, writing, marketing, communications, and more to advise businesses and public figures on how to shape and improve their public image. According to Indeed, this position is more flexible at the cost of a higher salary, making only around $50,000 a year. However, this is appealing to many individuals because it offers them the ability to live in areas with a lower cost-of-living and it offers more control over business decisions.
Crisis Management: Roles in the field of crisis management can be surprisingly well-paid at over $100,000, as seen on Glassdoor. This may be in part because of the difficult nature of the work. For example, a crisis manager for BP may have to deal with an oil spill and protect the company from public backlash. However, Indeed suggests that the average pay is closer to $60,000, though this depends on factors like geographic location, company, experience, and more.
If you are a public relations major, there are a lot of options and careers in the industry to grow and make a good living at the same time. If you would like to see more content like this, make sure to subscribe to my mailing list for updates!
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