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Branding and Strategic Media: McDonald's Brand Book and Presentation
Project type
Brand Book and PPT Presentation
Date
December 2023
Location
University of Memphis
Unveiling the Golden Arches Legacy 🍟🍔 Join us on a journey through the iconic history, delicious innovations, and global impact of McDonald's. From the first drive-thru to the iconic Big Mac, discover how this beloved brand has shaped the way the world enjoys fast food. For my Advertising and Strategic Media class, I completed this assignment for a mock Happy Meal Expansion Plan. I would love for my ideas to eventually be used someday.
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